New BMW cars and SUVs are high-tech vehicles that come with the latest technology and features that, understandably, can be a bit confusing to anyone who may not be familiar with the latest from BMW technology. Of course, there is a wide range of BMW models to choose from including the entry-level 2 Series sedan, the family-favorite X7 Sports Activity Vehicle, and everything in between. To realize the full potential of a BMW Ultimate Driving Machine, check out the world-renowned M models. No matter which one you decide best fits your every need and desire, a BMW Genius is the ideal person to help you navigate your options.

The BMW Genius, our in-house product expert, is hereto guide you through all your choices in the vast BMW lineup and answer any questions you have about a BMW model before, during, and after your purchase. Want to know which BMW SAV has the most cargo space? No problem. Curious as to which BMW M coupe has the fastest 0-60mph time? Our BMW Genius has got the answer to that and more at McKenna BMW. Once you've decided which model is right for you, our BMW Genius will help you get familiar with everything from pairing your phone to navigating the menus and displays throughout your new BMW. They'll also help you get familiar with the advanced driver assistance features and answer any questions you may have.

BMW Genius at McKenna BMW
Here at McKenna BMW, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW - before, during, and after your purchase.


Want to learn more?

Set yourself up for BMW Encore™ 2nd Delivery!

Your new BMW is filled with amazing features and functions. After you have had the chance to familiarize yourself with many of them, we encourage you to reach out to setup your complimentary BMW Encore™ 2nd Delivery Appointment. It is a special session scheduled at a time of your convenience, dedicated to answering all of your questions about your new or Certified Pre-Owned BMW.


BMW Genius App

The BMW Genius App is the all-new way to learn about your BMW on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities, as well as model specific product information.

The better you know your BMW, the more you can enjoy the benefits of BMW's class leading innovations.
BMW Genius Hotline

Curious about a vehicle feature you've never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions.

BMW Genius Hotline - 1.844.4GENIUS (443-6487)

Available Monday through Saturday, 9:00am-9:00pm (EST)

Schedule Your 2nd Delivery

Set Up Your BMW Encore™ 2nd Delivery.

At McKenna BMW, we're not about selling you a car and sending you off with a pat on the shoulder and best wishes. We understand there can be an adjustment period for your new BMW vehicle, especially if you're not as familiar with BMW models. The BMW Encore™ 2nd Delivery is our way of helping you get the absolute most out of your new BMW vehicle even after your purchase.

This complimentary service is an appointment you can schedule after you've had a couple of days or so to familiarize yourself with your new or pre-owned BMW. If you're having trouble with some aspects of your BMW or have further questions, just schedule an appointment and we'll be there to answer all your questions about your new BMW. Whether it's how to customize the infotainment system or perhaps a problem you're experiencing, our product experts will be there to help you get the most out of your BMW. Schedule your 2nd Delivery, below.

BMW Genius App & Hotline

We understand that you don't always have the time to schedule a second appointment to ask our product experts about your new BMW, which is why BMW also offers the BMW Genius App and BMW Genius Hotline.

The BMW Genius App can be found on the Google Play and iTunes online store and is an intuitive app that makes learning about your BMW simple. Included in the app are how-to-videos about key features and functions of every BMW model as well as information about specifications and other BMW products. Learn more about your BMW and enjoy its full potential.

Prefer the live feedback of talking to a real person? Then call our BMW Genius Hotline at 1-844-4GENIUS (443-6487). Available Monday through Saturday at the hours of 9 am to 9 pm (EST), our BMW Genius team is ready to answer any questions you have about your BMW vehicle from feature functions to product specifications.